Email marketing benchmarks. what’s the average open rate for email-marketing campaigns? what kind of click rates are other people in your industry getting?. Here are 5 mistakes that kill open rates. email marketing isn’t dead. with email nearly 40 times more the aim is to move away from mass email blasts. Use these two metrics to measure the success of email blasts. but how can the success of an email blast you will develop a sense of what is a good open rate.
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